Marketing Workshops to bring greater awareness, alignment and action to the people, products and processes driving the brand forward.
AUDIENCE MATRIX
Understanding WHO
Audience awareness is the insight and intelligence at the root of effective marketing strategy, yet often the most overlooked or
misunderstood. Put simply, we can't serve who we don't see.
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The Audience Matrix workshop helps brands better understand and segment their audiences in quantitative and qualitative measures in order to engage using the right strategies. We drill down to the core of the motivations, desires, pain points, needs/wants, demographics,
etc., creating unique personas for each audience. The end result is guiding framework for all marketing decisions.
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Established brands: 6 hours/two days, $4,500
Startups: 10 hours over two days, $6,500
BRAND TRUTHS
Understanding WHY & WHAT
Brand Truths is designed for those looking to re(connect) with the essence of the brand and how it's communicated across all audience touchpoints. From the inside-out, we get missional about culture, positioning strategy, value proposition and high-level marketing strategy.
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The Brand Truths workshop helps cross-functional teams rally together around the central truth of the brand and serve respective functions
with clarity and confidence. Serving as a roadmap for startups and a checkup for established brands, teams walk away renewed focus and passion to create impact inside and outside the organization.
Established brands: 3 hours, $2,400
Startups: 10 hours over two days, $6,500